Welcome to SimpleStuff! We appreciate you stopping by....

It all started with a mom who was a candle-a-holic, yes its true (yawn).

With two kiddos running around and one with the worst asthma, I had no idea what I was doing to my poor son. Every time I would light those darn candles my son would have coughing and asthma fits, it was horrible! Something had to go and I had to keep the kid, so I started researching and researching what was actually in candles. I could not believe what I was finding out. Candles are not regulated by any means and other countries (including ours) was putting phthalates (a fancy word for endocrine cancer causing chemicals - banned in Canada & the UK!) in the wax..."soy blends" include paraffin which is petroleum based these days and LEAD in the wicks???! I could not believe it, I was poisoning my precious babies! 

Welp I was on a mission to make my own. Could it be possible? In 2006, it was beyond difficult to even source pure products, but I did and I started pouring my own. I was truly a mad scientist mixing and pouring and determined to create something that was not harmful to our lungs. It genuinely took years and wella', I had created a candle that did not send my son to the hospital.

Soon friends and family were asking if they could buy them (insert total shock emoji here). I literally had no idea what to do, what to call this little business or what direction to turn! Then I had a dream one night and saw the name simple stuff and the entire label completely mapped out. No joke. And from there one single mama with 2 kids, horses and chickens to feed, a business began and the rest they say is history.....

I wish I could tell you that simple stuff was this huge success in stores around the world, but life as you know, takes many turns. The good news is, simple stuff constantly re-invents itself (we have had only 300 different websites, hacked facebook pages, numerous instagrams, multiple retailers everywhere, buyers wanting to change it blah blah) but here we are. Still here doing the thing. Blessed that people still LOVE our products and constantly want more when we are bumbling around saying we NEED TO MAKE MORE PRODUCT!

My dear friend Michie (Micheline) still heads up (whether she wants to or not) our bath and body division (I say this loosely as there is no division, just a couple of broads still making our goods). And my now grown son still gets care packages of his mama's candles that he and his sister grew up schlepping to the farmers markets where they napped under the tables while mom was peddling her wares.

Thank you for hanging in there with us for all these years! The best is yet to come...it was a tough road but here we are, happy, blessed, healthy and sane (for the most part :p).

Happy Trails,

Mel, Mitch, Amara & Michie

"She perceives that her merchandise is good; her candle goes not out by night" Proverbs 31:18